Juan Beltrán is an industrial B2B AI transformation executive based in Zug, Switzerland. He brings more than 17 years of experience in global industrial companies, including ABB and Holcim, and currently leads digital marketing for a global energy technology business. His work connects commercial strategy, CRM, data and AI with operational adoption. His Holcim work has been featured by McKinsey and Salesforce. He is the author of AI Opportunity Map, a process-first method for comparing AI and operational improvements.