Frequently Asked Questions

Questions executives ask

What kinds of invitations do you consider?

Keynotes, executive panels, fireside conversations, interviews, podcasts and closed sessions with leadership teams. Research collaborations are considered case by case. Include the audience, format, timing and what you want the audience to leave with.

What should a speaking or media request include?

The organisation or publication, audience, topic, format, date, location or remote setup, length and any recording plans. Biographies and a portrait are on the Media page.

Do the views here represent your employer?

No. This is a personal website. The views are my own and do not represent ABB or any current or former employer.

What do the evidence labels mean?

Public evidence links to a source anyone can check. Anonymized field work draws on real practice without confidential detail. Method explains the assumptions or calculation. Conceptual model is a reasoned proposal, not a proven result.

How are benchmarks and impact figures handled?

Every public figure is linked to its source, next to the claim. Estimates and scenarios are labelled as such. Treat any figure as an input to test, not a forecast for your business.

What is the AI Opportunity Map?

My process-first method for deciding where AI belongs. It starts from an outcome and its constraint, compares AI with process repair, integration and rules, and ends with the next measurement or pilot.

Are the decision tools free to use?

Yes. Each tool is free to use. Its output is only as good as the context and assumptions you enter.

Can I use a generated report in an executive discussion?

Yes, as a draft. Check the assumptions, replace generic ranges with your own evidence and name the owners before you circulate it.

Should I enter confidential company data?

No. Use general or non-sensitive inputs, and never personal data, trade secrets or security information. The privacy page explains how the site handles data.

What do you write about?

Agentic AI, AI operating models, CRM and commercial transformation, adoption, ROI and the changing economics of B2B software. I write about how this works inside real companies, not about product launches.

Are all pages available in English, Spanish, and German?

The main pages are. The English archive is the most complete; selected essays and tools are translated where I can keep the translation current.

How often is the newsletter sent?

Every Thursday: one idea on AI and digital growth in complex B2B. No sponsors, no sales pitch, one-click unsubscribe.

Does the site use analytics or cookies?

Optional analytics run only with your consent, and declining changes nothing about what you can read or use. The privacy page lists the providers, purposes and retention.