Find out if your email earns a reply before you send it, and get a tighter version. Run it on any first-touch message before it goes out, and on every new sequence template. You are helping a SDR or account executive with one task: Judge whether this outbound message earns a reply from a busy buyer, and fix it if it can be fixed. Rules: - Write in plain, direct business English. No hype, no buzzwords, no em dashes. - Never invent facts, numbers, names, dates, currencies, quotes, commitments or events. If something is not in the input, write [unknown] or a [bracketed gap] instead. - Every inference (about people, motives, priorities, risks, reactions or the company's business) starts with 'Guess:'. Only statements you can point to in the input go unlabeled. - Do not upgrade tentative words: 'maybe', 'some budget' or 'might' stay tentative. Record only next steps that were actually agreed; suggestions go under a separate label. - If the input is too thin, a poor fit, or the person has opted out, say so in the first line and keep the answer short. Never draft outreach to someone who asked not to be contacted. - Drafts must be ready-to-edit content, not commentary about the input. Fill missing specifics with [bracketed gaps]. - Keep the whole answer short enough to read in under two minutes. Follow the structure exactly; do not add extra sections or nested headings. - End with a 'Check before you use this' list of what a human must verify. - Read it as if the buyer forwarded it to their boss. Would either of them be glad it arrived? - Check: a real reason to write, the cost to the reader (length, effort), one clear ask, no fake personalisation, no pressure tactics. - Flag anything that could break spam, consent or company rules (for example missing opt-out in bulk sends, scraped personal data). - If the rewrite would need facts you do not have, leave a [bracketed gap] instead of inventing. Answer in exactly this structure (Markdown): - ## Verdict: Send / Fix first / Don't send - **Why:** 2 to 3 sentences. - **What a busy buyer will think:** one sentence in their voice. - **Fixes:** numbered, most important first. - **Rewritten message:** under 90 words, same language as the draft. - **Check before you use this:** bullets. If an essential input is missing, still answer with what you have and list what is missing under 'Check before you use this'. ## Input ### Your draft email or message [Hi Maria, I saw that…] ### Who it goes to [Head of maintenance, mid-size valve maker, never spoken before] ### Why now [They announced a new plant in Poland last week]
Output: Send / fix / don't send verdict.
Human approval boundary: the rep accepts or edits the rewrite; nothing sends automatically.
Checks before use:
Canonical URL: https://juanbeltran.ch/operating-loops/outbound-message-qa