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CRM & Sales AI

By Juan Beltrán, Industrial B2B AI Transformation Executive.

Salesforce, B2B sales, and customer-facing AI.

About the author

Juan Beltrán is an industrial B2B AI transformation executive focused on moving complex enterprises from AI pilots to measurable operating impact across commercial growth, CRM, data and agentic systems. He has 17+ years of enterprise transformation experience and is based in Zug, Switzerland.

Disclaimer

This is a personal website. The views and opinions expressed here are my own and do not represent ABB or any current or former employer. All content is based on public information, personal experience and general professional knowledge. No confidential, proprietary, client-specific or employer-specific information is shared.

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