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The BASICS Framework

By Juan Beltrán — personal website on AI and digital growth for complex B2B industries.

BASICS is a six-step framework for allocating intelligence in complex B2B enterprises: Business outcomes, As-is friction, Sizing, Imagine, Choose, Sequence.

About the author

Juan Beltrán writes about AI transformation, CRM, data analytics and digital growth for enterprise leaders in complex B2B industries. Head of Digital Marketing, ABB Energy Industries. 17+ years in enterprise transformation. Based in Zug, Switzerland.

Disclaimer

This is a personal website. The views and opinions expressed here are my own and do not represent ABB or any current or former employer. All content is based on public information, personal experience and general professional knowledge. No confidential, proprietary, client-specific or employer-specific information is shared.

Canonical URL: https://juanbeltran.ch/basics