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It's Not an Agent If You Still Press the Button

By Juan Beltrán · 2026-06-18

An agent makes a decision, takes an action, and closes the loop with no human in the middle. The test is one question: does a human still have to press a button for the core loop to close? If yes, it is an assistant — no matter how much knowledge you bolted on. Custom instructions and document access add briefing, not agency.

Key takeaways

  • Agency has three parts: an autonomous decision, an action across systems, and loop-closure. Remove any one and you have an assistant, however well-briefed.
  • The Button Test settles it in one question: does a human still have to press a button for the core loop to close? If yes, it is an assistant.
  • The Agency Ladder has six rungs. Roughly 90% of so-called enterprise agents sit at rung 3 — a configured assistant — and the work that produces ROI lives at rung 5 and above.
  • Microsoft is not the villain for lacking agents; it has real ones. The damage is that the same word covers a SharePoint Q&A bot, so 'we have Copilot' gets heard as 'we have agents'.
  • Assistants make a human faster (linear, saves minutes). Agents remove the human from a class of work (nonlinear, removes the task). You are paying transformation prices for efficiency outcomes and wondering why the P&L never moves.

About the author

Juan Beltrán writes about AI transformation, CRM, data analytics and digital growth for enterprise leaders in complex B2B industries. Head of Digital Marketing, ABB Energy Industries. 17+ years in enterprise transformation. Based in Zug, Switzerland.

Disclaimer

This is a personal website. The views and opinions expressed here are my own and do not represent ABB or any current or former employer. All content is based on public information, personal experience and general professional knowledge. No confidential, proprietary, client-specific or employer-specific information is shared.

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