1. Juan Beltrán

AI and Digital Growth for Complex B2B Industries

By Juan Beltrán — personal website on AI and digital growth for complex B2B industries.

Juan Beltrán writes about AI transformation, CRM, data analytics and digital growth for enterprise leaders in complex B2B industries. Personal website. Views are his own.

About the author

Juan Beltrán writes about AI transformation, CRM, data analytics and digital growth for enterprise leaders in complex B2B industries. Head of Digital Marketing, ABB Energy Industries. 17+ years in enterprise transformation. Based in Zug, Switzerland.

Disclaimer

This is a personal website. The views and opinions expressed here are my own and do not represent ABB or any current or former employer. All content is based on public information, personal experience and general professional knowledge. No confidential, proprietary, client-specific or employer-specific information is shared.

Canonical URL: https://juanbeltran.ch

AI and Digital Growth for Complex B2B Industries

Juan Beltrán

I write about how enterprise leaders can turn AI, CRM, data and digital channels into measurable commercial impact without losing sight of adoption, governance and operational reality.

Head of Digital Marketing, ABB Energy Industries. 17+ years in enterprise transformation, CRM, data analytics and AI-enabled growth.

Personal website. Views are my own.